Market Research and Advisory
for the GenAI Era
Deep market intelligence for vendors. Expert enablement services for GenAI adopters.
Let’s TalkAt Cascade Insights®, we bridge the gap between B2B market insight and GenAI execution.
Our market research and implementation expertise give us a rare dual perspective:
we study how organizations adopt new technologies, and we help them apply it successfully.
A Few of our Clients
B2B Research and Implementation
We serve the GenAI market from two sides: we conduct research for B2B tech companies building GenAI solutions, and we help B2B organizations that are adopting existing GenAI solutions. This dual emphasis gives us a comprehensive perspective on GenAI adoption: what drives success, what creates barriers, and how different approaches perform across organizations.
GenAI Research & Insights
Understand the human dynamics of AI adoption. We uncover how B2B buyers evaluate, adopt, and integrate new technologies: insights that directly inform your messaging, GTM strategy, and product roadmap. Our services include:
GenAI Strategy and Enablement
Turn insight into adoption that lasts. We mentor teams, guide leaders, and redesign workflows so GenAI becomes a trusted, embedded part of your operations, not just a passing experiment. Our services include:
GenAI Change Management
Navigate rapid GenAI adoption with confidence. We help leaders align stakeholders, address resistance, and build people-first strategies that scale.
GenAI Training & Mentoring
Empower your workforce with the skills and guardrails they need. Our mentoring helps to build GenAI fluency, integrate it sustainably, and delivers meaningful impact.
Fluid Intelligence®
Fast Answers, Smart Thinking
At Cascade Insights®, we live at the intersection of research and practice.
We study how people adopt GenAI platforms. We train teams to use them effectively. And we guide organizations through the cultural and operational change that adoption requires.
This dual perspective — researchers who are also practitioners — gives us something GenAI alone can’t provide:
- The ability to see patterns across organizations and markets.
- The experience to question assumptions about adoption.
- The human insight that determines which initiatives succeed and which fail.
We call this Fluid Intelligence® — the blend of research depth and practical expertise that helps B2B companies build, implement, and adapt GenAI with clarity.
Too much to read? Don’t have time?
Choose your favorite AI, and it will provide a summary of how we can help you.
B2B Tech Sector Specialists
Our areas of B2B research expertise include:
- Software
- Hardware
- Cloud
- AI & GenAI
- Infrastructure
- Anything as a service
- Cybersecurity
- Big Data
- Low code/no code
- Applications
- IoT
- And much more…
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:
IT Services
FinServ
Marketing
Life Sciences
GreenTech
Education
Legal Tech
Government
Manufacturing
Retail
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We had a very good engagement with Cascade! Their team has been a pleasure to work with, and the insights we’ve gotten out of it have been impressive.
I’ve compiled them not only into battlecards but a Gemini NotebookLM instance. It’s pretty cool — you can query it with anything you think of, and it pulls from ALL the sources: the transcripts, original .mp4 recordings, and various other documents. This wouldn’t have been possible with run-of-the-mill data gleaned from what’s publicly available. In fact, most competitor insights are carefully hidden away. Cascade uncovered all those details for us and allowed us to go a lot deeper.
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Working with Cascade Insights® for our persona research was a game-changer for our business. Their expertise and meticulous approach in understanding our target audience helped us gain invaluable insights into our customers’ needs, preferences, and behaviors. Armed with this knowledge, we were able to tailor our marketing strategies, resulting in increased engagement and higher conversion rates.
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When you’re in a fast-paced and highly competitive market space, you have to be nimble and smart and sure in all your marketing decisions – and your vendors have to match that. Sean Campbell and his team at Cascade Insights® are all that and more.
Before they even started on one of my recent projects, they conducted a thorough interview and brought in different perspectives that helped crystallize the actual questions we were trying to answer. The project ran flawlessly and professionally, and the analysis was exceptional. Cascade is on my “Go To” list when I need a partner to help me analyze tough market intelligence questions.
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Most of my team is relatively new to the CI field, so I enlisted the help of Cascade Insights® to provide training in CI fundamentals, frameworks, and methodologies.
While the training was only 2 days in length, Sean thoroughly covered all the topics with time built in for team activities that further reinforced what we learned. After the training, the team raved about all the new tools they wanted to use and ideas to incorporate into their existing projects. In fact, they have already begun introducing concepts learned in this training into their day-to-day activities.
I highly recommend Cascade Insights® for any CI manager looking to quickly train new CI professionals or for any team looking to refresh their existing CI knowledge. Sean is very professional and knowledgeable in this field and can really help any CI team (regardless of experience) move to the next level.
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We worked with Cascade Insights® to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders.
When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.
A Few More of our Clients
